What is GEO (Generative Engine Optimization)?

Introduction

GEO (Generative Engine Optimization) is the practice of optimizing a brand's presence in the answers generated by AI engines such as ChatGPT, Perplexity, Gemini, Claude and DeepSeek. Unlike traditional SEO, which targets a Google ranking, GEO aims to be cited in the conversational answers that millions of users receive every day.

In 2026, more than 1.2 billion monthly queries go through AI assistants. Brands absent from these answers lose on average 34% of their awareness among new audiences.

Why GEO is different from SEO

Dimension	Traditional SEO	GEO
Objective	Google ranking	Citation in AI answers
Measurement	Position in SERP	Citation rate + sentiment
Content	Optimized pages	Authority + credibility
Frequency	Weeks/months	Daily

The 3 most important GEO signals

1. Topical authority — Being the reference on your topic in the sources that AI uses
2. Brand consistency — Consistent mentions across all platforms
3. Positive sentiment — AI cites what it perceives as reliable and positive

How to measure your Vix Score

Karavix audits your brand across 5 AI engines simultaneously and calculates a composite Vix Score out of 100. Thanks to this regular tracking of your AI visibility, you quickly identify uncovered angles and opportunities to be cited by AI.

Test your Vix Score live →

Frequently asked questions

What is GEO (Generative Engine Optimization)?

GEO is the discipline of optimizing a brand's presence in the answers generated by AI engines. Being "well ranked in GEO" means that ChatGPT, Perplexity, Gemini or Claude cite you spontaneously when a user asks a question related to your sector.

How can you improve your Vix Score quickly?

The three most effective levers are: strengthening the topical authority of your content, maintaining brand consistency across all platforms, and regularly monitoring your citations to identify uncovered angles. Tools like Karavix make it possible to measure and steer these three dimensions simultaneously.

What is the difference between GEO and SEO?

SEO optimizes your position in Google search results (clickable links). GEO optimizes your presence in the conversational answers of AI — where the user often doesn't need to click, because the answer is given to them directly.

How long does it take to see GEO results?

Unlike SEO, which takes 3 to 6 months, the first GEO impacts are measured within 2 to 4 weeks. AI engines like Perplexity perform real-time web searches, which means that optimized content is picked up quickly.